Brand & Design
As a single-person department for corporate marketing, I directed and designed all company-wide collateral, which included sales campaigns, brochures, feasibility studies, and market assessments.
A company-wide campaign, #MakerSeason highlighted the diversity of members across locations and expertise. I worked with a photographer and copy writer in the Bay Area store to create images and narratives that could be used across all locations, then partnered with each location to highlight local talent through images and interview.
In partnership with the Director of Education, I created promotions for an experimental class targeting millennials, which included rack cards, posters, and a social media campaign. Project classes consisted of interdisciplinary maker experiences. The image above shows a bluetooth speaker with wood housing and laser-cut faceplate.
As a part of the New Store Development team, I created the deliverables for cities that contracted TechShop for market assessments and feasibility studies. I created this document and template using InDesign. The above is an excerpt of a +200-page document.
To market the company's post-pivot services, I created several guidebooks. The above excerpt features options for specific services that organizations could contract TechShop to conduct.