As the Education Manager for TechShop Pittsburgh, I was responsible for managing a department of 40+ contract educators, youth programming, and course development. I also oversaw development and marketing for all education initiatives.
Makerspaces rely on classes for developing cohesive culture and consistent revenue. As class attendance and membership began to wane, I developed a profit-sharing workshop development program to create new offerings. These offerings expanded entry-level classes for new members and expert-level workshops for existing members.
Many workshops required specialty equipment and materials. I was responsible for research and procurement of any supporting items. In expanding class offerings and equipment, I saw a growing interest in several new course types. Using member and instructor feedback, I created two of the most used studios: jewelry and blacksmithing.
In tandem with the creation of more than 30 new classes, I also developed a new marketing strategy. The primary component of this strategy was the company's first course catalogue. This course catalogue included new classes, safety classes, youth programs, and company information. I worked with local photographers, writers, and designers to create the catalogue. Our work served as a template that inspired other TechShop locations to create their own catalogues.
In addition to the course catalogue, I also created the member handbook, welcome documents, a maker residency, and branded apparel.